Sapenne

The second Web Analytics Wednesday in Switzerland was held yesterday for the first time in Zürich.
It was a small success…

Small because only a handfull of people attend the event which was hosted by Sogeti in the St-Gotthard Hôtel.

A success because of the very high quality of the discussions.

After few words of introduction which gave me the opportunity to announce my nomination as Country Manager for the Web Analytics Association, Ueli Preisig from Unic presented “The New Language of Marketing: From the Four P’s to the Four R’s” according to Webtrends.
Due to the small audience, we were able to share our experiences and to exchange a lot about Web Analytics activities in the German Speaking Area. It results from the discussions that people are doing web analytics for few years already and more and more actors are showing interest for WA including but not only the SEM/SEO companies.

People present yesterday told me they had impression to be alone in the world of Web Analytics and are greatfull to see there are other professionals in Switzerland and are eager to participate to the community.

I am personally happy with this session, I am now sure there are great professionals in German Speaking area who will support the WAA efforts in promoting the activity and building the community.

Thank you to people who were there yesterday. I’m looking forward to the next session.

After the success of the first Web Analytics Wednesday in Geneva, Zürich will host the second WAW of Switzerland the 25th of June.

SOGETI, sponsor of this second event, will welcome Web Analytics specialists and pratictionners in the St-Gotthard Hotel - Bahnhofstrasse 87 - 8021 Zürich.

Thanks to the feedback of the Geneva session, the Zürich session will leave more time to the networking and exchange between people, the agenda is:

1. Welcome words.
2. Introduction WAA / WAW to participants.
3. Networking : getting to know each other.
4. Discuss WAA activities in German Speaking area of Switzerland and in other parts of Switzerland.
5. What’s next

You are in Zürich on 25th of June?
You want to talk and share about web analytics with people working in the same field?

Register on WebAnalytics Demystified website and join us in St-Gotthard Hotel.

See you there.

French version of this post

…was held last Wednesday. 30 participants came for an afternoon talking about Web Analytics.

This half-day sponsored by Sogeti started with a short introduction to the Web Analytics Wednesday concept and the Web Analytics Association followed by an excerpt of the Outlook 2008 survey report conducted by the WAA end of last year. This gave to the audience a good overview and a better understanding of the context of Web Analytics all over the world and the possibility to better position themsleve in this new field.

Then Julien Coquet, the new Country Manager France for the Web Analytics Association, talked about the KPIs in a presentation that have been much appreciated by the audience.
We had then a small presentation about the different profiles you can face to when you work on an Web Analytics project and the necessity to introduce and set up processes. The afternoon ended with a buffet where participants were able to continue discussion around a glass of wine.

Unfortunately, we were not able to have a testimony of implementation and use of web analytics on a real case (Nestlé) as planned. And according to the feedback we had, this was missing to the majority who would have like to talk about a real case study.

I voluntarily wanted this first edition a little bit more formal in order to emphasize the message about necessity to build a community around Web Analytics in Switzerland, however 46% of participants would like more interactivity and 38% suggest discussion and sharing about real case studies for the next sessions.

Finaly,

So, let’s meet on the next Web Analytics Wednesday in Switzerland.

Version anglaise de ce billet

… a rassemblé 30 personnes Mercredi dernier pour une demi-journée autour de l’analyse web.

La demi-journée, sponsorisée par Sogeti, a commencée par une présentation succincte de l’Association Web Analytics ainsu que du concept des Web Analytics Wednesday, suivie par un aperçu des résultats du sondage réalisé par l’association en fin d’année dernière sur les perspectives 2008 pour les Web Analytics. Cela a permit à l’audience de bien comprendre le contexte des Web Analytics aujourd’hui et de se positionner dans une discipline en pleine expansion.

Ensuite Julien Coquet, récemment promu représentant pour la France de l’Association Web Analytics a donné une très appréciée présentation sur les KPIs.
Ont suivi une courte présentation sur les types de profils que l’on rencontre dans un projet Web Analytics et la nécessité de mettre en place des processus puis un buffet où les participants ont pu continuer à échanger autour d’un verre.

Malheureusement, nous n’avons pas pu avoir, comme il était prévu, une présentation sur la mise en œuvre de Web Analytics sur un cas concret (Nestlé) ce qui, d’après les retours unanimes des participants, est ce qui a manqué le plus.

J’avais volontairement voulu cette première édition de Web Analytics Wednesday un peu formelle de façon à bien faire passer le message important de la nécessité de créer un vrai communauté autour des Web Analytics en Suisse.
Cependant 46% des participants souhaitent d’avantage d’interactivité pour les prochaines sessions et 38% veulent discuter autour de cas réels.

D’autre part,:

Alors, rendez-vous pour le prochain Web Analytics Wednesday.

Hier, mercredi 9 avril 2008, Yahoo! annonçait un accord avec Tensa Kft., plus connu sous le nom de leur produit d’analyse web: Indextools, pour l’acquisition de l’éditeur.
De son coté, le COO d’Indextools, Denis R. Mortensen, annonçait la nouvelle en précisant qu’il restait “à bord” en tant que “Director of Data Insights” chez Yahoo! précisant que ses nouvelles fonctions le mèneront à conduire et “évangéliser” la stratégie analytics pour Yahoo!.
Pour ceux qui parlent anglais, E. Peterson propose sa vision de la situation et discute des différentes options possibles, mais gageons qu’avec cette acquisition, Yahoo! se donne un sérieux avantage sur l’outil beta (pardon, en version beta) de Microsoft.