Sapenne

Tout le monde s’accorde à dire que la crise actuelle est probablement la plus importante crise financière que le monde ait jamais connu, pire même que le krash de 1929. Ils ont certainement raison.

Rassurez-vous, je ne vais pas faire ici une analyse détaillée de cette crise, de nombreux économistes font cela bien mieux que moi mais, honnêtement, quel meilleur moment qu’une crise financière de cette ampleur pour un web analyste?

Bien sûr une telle crise signifie récession, investissements gelés ou tout au moins fortement ralentis, les activités secondaires vont voir leur budget coupé, certainement très peu de sociétés (hormis les purs players internet) vont dépenser de l’argent pour améliorer leur solutions internet et les web analystes seront parmis les premiers à souffrir de la situation.

Et pourtant, ne pensez-vous pas que cette crise est une excellente opportunité pour améliorer la présence internet de toute compagnie désireuse d’avoir un meilleur retour sur ses investissements online?

Les temps sont difficiles?
Les budgets moins importants?

Optimisons les investissements en marketing et communication online!

Il est temps d’optimiser (ou de mettre en place) les moyens de mesure de nos sites internet afin de pouvoir encore mieux cibler nos visiteurs, de mieux les comprendre et d’affiner nos sites pour encore mieux répondre aux attentes de nos clients.

Les prochains mois seront difficiles pour tous, c’est le moment de travailler sur les outils et processus qui nous rendrons encore plus compétitifs et nous permettrons de minimiser les effets de la crise.

Oui, décidément, les temps ne sont pas si mauvais pour les web analystes…

Plus besoin maintenant de vous présenter les Web Analytics Wednesday alors, si vous êtes dans les Alpes début septembre et que vous vous intéressez au web analytics, ne manquez pas le premier mercredi des web analytics dans les Alpes le 3 septembre.

Selon Julien Coquet (OX2/LBI), qui organise ce premier évènement régional au Momento à Grenoble se sera:

“[une] rencontre relax et informelle [qui] aura pour but de faire se rencontrer des acteurs locaux des web analytics et d’échanger sur des cas concrets, des bonnes pratiques et bien plus encore!.”

Si vous êtes intéressés, inscrivez-vous sur le site officiel, il y a déjà aujourd’hui une petite dizaine de mordus des WA qui sont inscrits.
Je serais en vacances mais je suis certain que les discussions et le résautage seront de qualité.
Bon mercredi à tous!

It seems things are not going very well for Web Analytics Association online events lately.
After the big crash of their webcast equipment few minutes before the General Meeting, it was the voting process which was all messed up by technical issues and wrong links. First the link to the voting page was wrong, then the Ballot ID was invalid and we needed to wait for a third email before being able to vote.

If I was persevering enough to vote for the board of Direction, I wasn’t lucky enough to be available for the new date of the General Meeting…

2 weeks ago, we had a nice email from the Chairman apologizing for all the confusion around the voting process and assuring processes and review will be done to identify what went wrong…
I know how things can quickly go wrong with technical stuff but, Ladies and Gentlemen, please, I really hope you will take appropriate actions to avoid such issues in the future

Thank you for all what you do and the valuable work. WAA website is still one of my favorite resource on Web Analytics

The second Web Analytics Wednesday in Switzerland was held yesterday for the first time in Zürich.
It was a small success…

Small because only a handfull of people attend the event which was hosted by Sogeti in the St-Gotthard Hôtel.

A success because of the very high quality of the discussions.

After few words of introduction which gave me the opportunity to announce my nomination as Country Manager for the Web Analytics Association, Ueli Preisig from Unic presented “The New Language of Marketing: From the Four P’s to the Four R’s” according to Webtrends.
Due to the small audience, we were able to share our experiences and to exchange a lot about Web Analytics activities in the German Speaking Area. It results from the discussions that people are doing web analytics for few years already and more and more actors are showing interest for WA including but not only the SEM/SEO companies.

People present yesterday told me they had impression to be alone in the world of Web Analytics and are greatfull to see there are other professionals in Switzerland and are eager to participate to the community.

I am personally happy with this session, I am now sure there are great professionals in German Speaking area who will support the WAA efforts in promoting the activity and building the community.

Thank you to people who were there yesterday. I’m looking forward to the next session.

After the success of the first Web Analytics Wednesday in Geneva, Zürich will host the second WAW of Switzerland the 25th of June.

SOGETI, sponsor of this second event, will welcome Web Analytics specialists and pratictionners in the St-Gotthard Hotel - Bahnhofstrasse 87 - 8021 Zürich.

Thanks to the feedback of the Geneva session, the Zürich session will leave more time to the networking and exchange between people, the agenda is:

1. Welcome words.
2. Introduction WAA / WAW to participants.
3. Networking : getting to know each other.
4. Discuss WAA activities in German Speaking area of Switzerland and in other parts of Switzerland.
5. What’s next

You are in Zürich on 25th of June?
You want to talk and share about web analytics with people working in the same field?

Register on WebAnalytics Demystified website and join us in St-Gotthard Hotel.

See you there.