Archive pour June, 2008

WAW in Zürich, a Small Success

26 06 2008

The second Web Analytics Wednesday in Switzerland was held yesterday for the first time in Zürich.
It was a small success…

Small because only a handfull of people attend the event which was hosted by Sogeti in the St-Gotthard Hôtel.

A success because of the very high quality of the discussions.

After few words of introduction which gave me the opportunity to announce my nomination as Country Manager for the Web Analytics Association, Ueli Preisig from Unic presented “The New Language of Marketing: From the Four P’s to the Four R’s” according to Webtrends.
Due to the small audience, we were able to share our experiences and to exchange a lot about Web Analytics activities in the German Speaking Area. It results from the discussions that people are doing web analytics for few years already and more and more actors are showing interest for WA including but not only the SEM/SEO companies.

People present yesterday told me they had impression to be alone in the world of Web Analytics and are greatfull to see there are other professionals in Switzerland and are eager to participate to the community.

I am personally happy with this session, I am now sure there are great professionals in German Speaking area who will support the WAA efforts in promoting the activity and building the community.

Thank you to people who were there yesterday. I’m looking forward to the next session.