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WAW in Zürich, a Small Success

26 06 2008

The second Web Analytics Wednesday in Switzerland was held yesterday for the first time in Zürich.
It was a small success…

Small because only a handfull of people attend the event which was hosted by Sogeti in the St-Gotthard Hôtel.

A success because of the very high quality of the discussions.

After few words of introduction which gave me the opportunity to announce my nomination as Country Manager for the Web Analytics Association, Ueli Preisig from Unic presented “The New Language of Marketing: From the Four P’s to the Four R’s” according to Webtrends.
Due to the small audience, we were able to share our experiences and to exchange a lot about Web Analytics activities in the German Speaking Area. It results from the discussions that people are doing web analytics for few years already and more and more actors are showing interest for WA including but not only the SEM/SEO companies.

People present yesterday told me they had impression to be alone in the world of Web Analytics and are greatfull to see there are other professionals in Switzerland and are eager to participate to the community.

I am personally happy with this session, I am now sure there are great professionals in German Speaking area who will support the WAA efforts in promoting the activity and building the community.

Thank you to people who were there yesterday. I’m looking forward to the next session.

Ce billet a été publié le Thursday, June 26th, 2008 at 7:52 pm par Jmarc et est enregistré sous Web Analytics, Web Analytics Association, Web Analytics Wednesday. Vous pouvez suivre les réponses à ce billet par le flux RSS 2.0.
This entry was posted on Thursday, June 26th, 2008 at 7:52 pm by Jmarc and is filed under Web Analytics, Web Analytics Association, Web Analytics Wednesday. You can follow any responses to this entry through the RSS 2.0 feed.
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2 Responses to “WAW in Zürich, a Small Success”

  1. Ueli Preisig Says:
    July 8th, 2008 at 9:58 am

    Dear Jean Marc

    Thanks a lot for organizing the first WAW in Zurich! It was great meeting and discussing with other professionals from the Web Analytics area!

    Let’s move on from this first step in Zurich to a regular Web Analytics Wednesday in the future (with a bigger audience ;)).

  2. Jmarc Says:
    July 9th, 2008 at 5:04 am

    Ueli,
    Yes it was really great to meet and discussions were really valuable.

    I took care of this session, but I count on you and all the professionals working in WA in Zürich area to be active in the community and to take the lead to organize more regular events.
    I will always be glad to help you and join these events.

    Let’s see us during the next one, in October? ;)

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